How to Use Instagram Hashtags to Grow a Local Bakery in 2026

Last year I sat with a bakery owner, Hina, who was convinced hashtags were “dead” on Instagram. She’d tried #cake, #bakery, #foodie on every post for months and got almost nothing back — a few likes from other bakery accounts, zero actual customers. So she gave up on hashtags entirely. Here’s the thing though — […]